Monday, March 28, 2011

Local Marketing

I have heard that 1/4 of all searches on Google are local searches.  This means that somebody is looking for something they are going to do or buy where they live.  There is a huge potential to get involved in this market by working with local businesses that desperately need help getting their busines in front of local buyers.  Fortunately, there are a few easy ways to do this.

The easiest way to get a local business in front of local buyers is using Google Places.  If your not familiar with it, this is the map with local businesses marked on it that shows up when a local phrase is searched in Google.  Usually, this local businesses map shows up at the very top so it is ahead of all the other search engine optimized pages.  The great part about Google Places is that local businesses can easily compete and often beat the big name companies because on the local scene, the playing field is pretty level.

Another great way to get a local business out there is with a Facebook fan page.  A fan page can draw lots of local people who share it with their friends and before you know it you have hundreds or even thousands of local fans.  This probably isn't as effective as having a really good Google Places listing, but it can still bring in a lot of business.

If you want to put a business in front of local buyers, you can also use traditional media.  Most areas have a weekly classified paper or a free paper that allows you to advertise for a really low price.  Putting  an ad in these free papers can bring in a lot of business as well.

These are just a few ideas on how to get great results with local marketing.  You can do this for your own business or go into business helping other businesses do this.  Whatever your need, local marketing can be a lot easier than large scale marketing and bring fantastic results quickly.

Saturday, March 5, 2011

Super Affiliate Coaching Club Bonus

I have been involved in internet marketing and affiliate marketing for several years.  For as long as I can remember, a guy named Jeff Johnson has been dominating the world of affiliate marketing.  He has won so many affiliate contests that I can't even begin to imagine how he does it.  Fortunately, he is going to open a course called Super Affiliate Coaching Club on March 16 which will show people exactly how he does it.  I for one can't wait.

If you decide to purchase the program, you will have the opportunity to get many different Super Affiliate Coaching Club Bonus packages.  Some will be for extra training, but the really good ones will be for physical bonuses like iPads.  My personal favorite is offered at MoneyTreeMarketing.com and I know they are going to be one of the best if not the best bonus offers out there.

If you don't know what affiliate marketing is, I will give you a quick rundown.

In a traditional business, you sell a product for money.  You either buy something and resell it or create something yourself and sell it.  You have to collect money yourself.  Companies like PayPal have made it easy, but you still have to worry about physically selling the product.  You also have to cover customer service which includes complaints and returns.

In affiliate marketing, you get paid to help somebody else sell a product.  In the internet marketing world, you simply send a website visitor to another site and collect a commission whenever a purchase is made.  You only get a portion of the sale price, but you don't have to worry about collecting money, dealing with customers, or handling returns.  It is so much easier.

The Super Affiliate Coaching Club will show you how to harness the power of affiliate marketing by giving you all the traffic generating secrets that Jeff has learned over the years.  You can learn more about the program at MoneyTreeMarketing.com if this is something you want to learn more about.  You can also find out about some other great launch bonuses like the Authority Formula Bonus and the Millionaire Secrets Revealed Bonus offers.  All of these programs are launching in early March so check them out before they are gone.

Google Getting Pickier With Rankings

As an internet marketer, I spend a lot of time reading about things going on in the industry.  I recently came across an article about how the latest Google algorithm change was penalizing sites that were made up of primarily duplicate content.  Whether this is entirely true or not, only the programmers at the Big G know, but it is certainly the concept that you would think they would embrace.  I, for one, say good job Google.

What this means, if true, is that the people that spend time and publish valuable content on the web will be rewarded.  This is what I have always strived for so I look forward to the improved rankings that are sure to come.  Even if they don't I will continue to strive to offer value to the web which is what we should all be doing anyways.

Now its time to write some more useful content!