I have heard that 1/4 of all searches on Google are local searches. This means that somebody is looking for something they are going to do or buy where they live. There is a huge potential to get involved in this market by working with local businesses that desperately need help getting their busines in front of local buyers. Fortunately, there are a few easy ways to do this.
The easiest way to get a local business in front of local buyers is using Google Places. If your not familiar with it, this is the map with local businesses marked on it that shows up when a local phrase is searched in Google. Usually, this local businesses map shows up at the very top so it is ahead of all the other search engine optimized pages. The great part about Google Places is that local businesses can easily compete and often beat the big name companies because on the local scene, the playing field is pretty level.
Another great way to get a local business out there is with a Facebook fan page. A fan page can draw lots of local people who share it with their friends and before you know it you have hundreds or even thousands of local fans. This probably isn't as effective as having a really good Google Places listing, but it can still bring in a lot of business.
If you want to put a business in front of local buyers, you can also use traditional media. Most areas have a weekly classified paper or a free paper that allows you to advertise for a really low price. Putting an ad in these free papers can bring in a lot of business as well.
These are just a few ideas on how to get great results with local marketing. You can do this for your own business or go into business helping other businesses do this. Whatever your need, local marketing can be a lot easier than large scale marketing and bring fantastic results quickly.
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