Facebook fan pages are one of the easiest and most effective ways to share your product, service, or business with people in your local area. When done right, you can get thousands or even tens of thousands of people to “like” your page. Whenever you update the page, they get updates on their Facebook wall which can be clicked on and shared with others.
The key to having an effective fan page is to keep it updated. This can be a lot of work, but fortunately, there is a way you can automate it it. There are programs out there (one is called Market Me Suite) that allows you to automate your activities and can save you a bunch of time. Because of the way people can click on your posts and recommend them to friends, you want to make sure you are delivering content on a regular basis. For example, if you came across 7 different articles you want to share with your fans, you could put them all up at the same time, but that really minimizes the impact because they will all be grouped together and only the people that are on Facebook close to the time you post them will see them. However, if you set them up to post once a day for a week, for example, you spread out your exposure and it is 7 times more likely that somebody will see one of the posts and click over to your fan page and see all of your updates. Market Me Suite can help you do this automatically. When you are ready to start managing your Facebook account, you should definitely check out Market Me Suite or one of the other tools available and make your Facebook posting a whole lot easier.
If you would like more information about using social media to build your business, you should check out Don Crowther’s Social Profit Formula 2 which is getting ready to open for new students in early July.
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