Facebook is the 500 lb gorilla of the social media world. The number of people using Facebook grows every day and it isn’t even worth keeping up with the actual numbers because they change so fast. The only thing you really need to know is that almost everybody in the world that has access to the internet uses Facebook. The key to using Facebook to make money is to create fan pages. These are pages that you can create to build a community of fans that “like” your page and by doing so share that page with all of their friends.
To be successful using Facebook to market your business, you must do it using fan pages and not your personal page. Your personal page is where you interact with friends and share funny stories and relevant personal items like birthday parties and family vacations. It is ok to add a link every now and then to your fan pages, but if you do this too often, you will come across as being fake and you will annoy your friends and this won’t help your business at all. Facebook gives you the ability to create an unlimited number of fan pages where you can market to people as much as you want so make sure to “keep it real” on your personal profile and keep the marketing to your fan pages.
I’m not going to tell you the exact steps on how to create a fan page because it constantly changes. If you need help just Google “create a Facebook fan page” and you will get links to the relevant Facebook pages.
So how does a fan page work? It really is pretty simple. You create a fan page on whatever topic you choose. You tie the page to a website or business so that people can go from your Facebook fan page to your money site. Fill your fan page with a bunch of relevant information. You can put links to information you have created on your sites as well as links to general web authorities like Wikipedia. You can attach videos you have created or have found useful. You can even type in your own information directly and ask questions of your fans. The key is to put enough information up that it doesn’t look like a blank page. Once you have the page done to your satisfaction, it is time to start promoting your page and building your fan base.
If you want more information, there are several good books out there about Facebook fan pages as well as complete training programs like Social Profit Formula 2 from Don Crowther. The key thing is to just get out there and do it.
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