Introduction to YouTube Marketing

If you have ever watched a video on the internet, and even if you have not, you probably know about YouTube. YouTube is an absolute monster on the internet. I have seen some statistics on the number of users and videos watched and those numbers are in the hundreds of millions and billions so they really are too big to comprehend. Here are a few concepts for you to consider. Video is proven to be the single best way to communicate with people and people spend a lot of time watching online videos. YouTube is also one of the largest search engines. That means people are using YouTube to search for things the same way they use Google. And if that isn’t enough to get you started on creating videos, Google owns YouTube and YouTube videos consistently show up on Google rankings almost immediately without any other promotion. Simply put, YouTube is one of the most powerful, if not the most powerful, ways to market your business.

The key to using YouTube effectively is to just do it. You don’t need a bunch of fancy equipment or software. In fact, many professional marketers believe simple “real-life” videos are more effective than fancy professional videos. You can get an inexpensive, high quality video camera for about $150. You can use this portable camera to make videos anywhere. If you want to sit in front of your computer and record something, you can use a web came that may already be built into your laptop or you can get an inexpensive one to plug into your USB port. If you don’t want to be on camera, you can make slide show videos using software like Camtasia Studio which only costs a couple hundred dollars or you can use the free version called Jing. You can even upgrade to the “professional” version of Jing for $15 a year which gives you the ability to mix your web cam with a slide show presentation. The bottom line is that you can get started making videos for little or no money. If you want to get “fancy”, you can get a camera and professional editing software for less than $500. No matter which option you choose, the key is to get started.

There are complete video marketing courses out there as well as some books. There is a complete video marketing module in Social Profit Formula so if you become a member, you will get all the information you need.